Pontevedra December 25, 2020. It’s like navigating a sea of candy at the click of a button. And from home. This is the virtual tour that can be taken during the holidays through the facilities of the traditional Confectionery Capri. In a pioneering action in Pontevedra’s local commerce, the bakery was 3D scanned after the creation of the Christmas Dragon that Capri has been preparing every year since 1963. The immersive tour is built from this scan.
During the immersive experience, visitors will be able to see old photographs, videos explaining how some of the sweets are made, and also a Christmas greeting with the participation of both active Capri employees and others who have retired after decades working in the bakery.
The tour of Capri, and the enriched content to which it gives access, are the result of a partnership with the local boutique of communication and marketing services Orestes Comunica. This year, the company began developing Matterport technology in a pioneering way in Galicia, with which virtual tours of some of the world’s major monumental buildings have already been carried out. Orestes Comunica also works in Galicia in communication and marketing management for the cultural sector -Auditorio Mar de Vigo, Fiesta del Perro, Fiesta Maré, etc… – or in different projects with companies in the industrial and food sector.
The Pontevedra-based company Sabarís Media, specialized in the design and creation of visual contents, also participated in the development of enriched contents. It has completed the sum of efforts of local companies to bring to the people of Pontevedra, this Christmas, the sweetest virtual tour of the year.
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