There is no single solution. Neither the publication of a new article in the most prominent space of the most important medium, nor a successful post on social networks. Everything communicates. It is not a question of media, or messages, or languages. What makes the difference is in the strategy. And in the coherence of the strategy with four factors:
The Orestes Comunica team has almost 20 years of experience in the design of communication strategies in different countries and sectors. And with very different objectives and audiences: from the audiences of financial communication, so limited and so transcendental for some companies, to the massive audiences of companies that manage public services for millions of clients in highly regulated business environments.
We never stop learning, because almost everything has changed. But there is one thing that does not change: an organization’s communication is still a matter of listening, speaking, measuring, correcting, innovating, surprising. And it must be based on a solid and coherent narrative.
It is from history that an organization projects its personality when relating to its environment. The many-to-many communication model that the Information Society has brought us forces us to diversify our actions, tactics, ways of establishing relationships with each of our audiences: prescribers, end customers, interest groups, suppliers, etc. But it also imposes an essential rule: a single strategy and a single narrative, a single discourse, consistent with reality and fully aligned with the organization’s general strategy.
This is how we understand our work at Orestes Comunica. The difference is not in the choice of medium, it is not between a press release, an event that allows us to share information and opinions with interested audiences, or a post like this one. The difference is in the strategy. And in the story. That must be unique. Also based on listening. But impregnable.
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